Eric Sun Seattle Workshop

Project overview

With roughly a week remaining, one class had no bookings and the other had fewer than five. I reached out to 20 Seattle dancers, 10 local dance crews, and five Xiaohongshu creators.

I produced three promotional videos plus Chinese-language posters and copy, revised offers with the studio, and activated my own network of dancers and students. Both classes were nearly filled during the final three days.

Focus: campaign strategy, community outreach, content production, and adapting the promotional approach.