Haidilao Southcenter Launch
EVENT MARKETINGCreator coordination and commercial video support for a major restaurant opening.
100+creators coordinated
across four days
Explore project →across four days
HELLO, I’MMarketing &
Thoughtful execution.
Yifei Wu
Marketing &
Creative Production
I connect brands and communities through social media, event marketing, and visual storytelling.
VIEW MY WORK →Good ideas.Thoughtful execution.
Different perspectives.Better stories.
⌖ Seattle♡ Social✳ Events◎ Creator Campaigns
BRANDS
PEOPLE
CULTURE
IMPACT ✳
Marketing for aPEOPLE
CULTURE
IMPACT ✳
connected world.
SELECTED WORK
Brand launches, community events, and digital campaigns.
Explore the strategy and work behind each project.
Eric Sun Seattle Workshop
COMMUNITY & CAMPAIGNSAn independent marketing project combining outreach, promotional videos, and community engagement.
35dancers, crews and
creators contacted
Explore project →creators contacted
03
Steam Game Marketing
DIGITAL MARKETINGMarketing work supporting a Steam game, connecting creative content with a gaming audience.
Digitalgame marketing
Explore project →04
Dance Video Production
VIDEOGRAPHY & EDITINGDance videography and editing, translating choreography and performance into engaging video content.
Videofilming & editing
Explore project →Project imagery is from the supplied design concept; original work samples will replace it.
behind the work.
ABOUT ME
I’m a Seattle-based marketer and content creator studying Marketing and Information Systems at the UW Foster School of Business.
I bring together audience insight, creative production, and hands-on execution. My experience spans creator campaigns, live events, social media, and video.
Accepted into the UW Professional Sales Program.
◎Audience
insight♧Community
connection✳Ideas into
action
insight♧Community
connection✳Ideas into
action
Let’s
Connect.
For opportunities, creative collaborations,
and new conversations.